About Me
I'm Yi Lu, a web designer passionate about creating digital experiences that are both beautiful and functional.
My design approach is simple: clarity over complexity. I believe the best interfaces are the ones users don't have to think about—they just work.
Currently, I'm focused on responsive web design and exploring how minimalist aesthetics can enhance user experience.
Design & Prototyping
Figma, Adobe Photoshop, Adobe Illustrator, UI/UX Design
Web Fundamentals
HTML, CSS, Responsive Design
Tools
Visual Studio Code, Figma, Adobe Creative Suite
Demo Reel
A collection of my design work from recent projects—showcasing interfaces, layouts, and visual solutions. Each piece reflects my approach to clean, functional design.
Explore My Projects
SEVEN Makeup Design
Overview
SEVEN is a cosmetic brand for modern women. The name and the seven-petal flower logo come from the idea of "seven" — a symbol of balance and completeness. Each petal stands for one quality: confidence, elegance, authenticity, strength, grace, balance, and personal expression.
I designed the full brand identity: logo, colors, typography, and guidelines.
My Role
Brand Designer
Completed
2025
Building the Brand Identity
I started with the core idea: "seven" as a symbol of wholeness. The seven-petal flower became the main logo. I made sure it works in different formats: full color, grayscale, black, and white.
Choosing Colors & Typography
The color palette is simple and meaningful.
For fonts, I chose Roboto because it's clean, easy to read, and feels warm — perfect for a brand that wants to feel both professional and friendly.
Logos
Designing for Different Screens
I created banners in five different sizes to show how the brand looks on different websites or apps. The designs are consistent: same logo, same colors, same layout style. Even though the sizes change, the brand always looks like SEVEN.
